Reading Urban Digital Images on Social Media: the Case of Izmir City Centers
Özet
Bu bölüm, kentin dijital imgesinin sosyal medya aracılığıyla nasıl inşa edildiğini ve aktarıldığını, İzmir’in farklı kentsel karakterlere sahip iki merkezi olan tarihî Konak ve gelişmekte olan modern Bayraklı’nın Instagram temsilleri üzerinden incelemektedir. Kentsel imge, anlamlandırma ve dijital mekânsallık kuramlarından hareketle çalışma, Manuel Castells’in işlev, anlam ve biçim kavramsallaştırmasını yeniden yorumlayarak fiziksel kentsel çevreler ile dijital temsilleri arasındaki ilişkiyi araştırmaktadır. Konum etiketli Instagram paylaşımlarının nitel içerik analizi sonucunda, kentin dijital imgesini oluşturan altı kategori tanımlanmaktadır: gündelik pratikleri ve kültürel etkinlikleri yansıtan “iz” (stroke); olumsuz kentsel deneyimleri temsil eden “zorluk” (adversity); mekânsal ve toplumsal karşıtlıkları görünür kılan “karşıtlık” (antipode); tanınabilir kentsel öğelere karşılık gelen “sembol” (symbol); tekrarlanan kentsel peyzajları ve siluetleri içeren “omurga” (spine); bireysel öz-temsil mekânlarını öne çıkaran “niş” (niche). Bulgular, dijital imgelerin kentsel anlamları seçici biçimde yeniden ürettiğini, dönüştürdüğünü ve dolaşıma soktuğunu ortaya koyarken mekânsal özellikler, kolektif algılar ve bireysel deneyimler arasındaki etkileşimi vurgulamaktadır. Bölüm, sosyal medyanın çağdaş kent imgelerinin inşasındaki rolünü açıklamaya yönelik kavramsal bir çerçeve önererek dijital kentleşme tartışmalarına katkıda bulunmaktadır.
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